Our third month is officially in the books! We’re growing by the day, and we’re making a statement with each and every cup!

This week, I met with Mathew Elkin, an assistant coach for the Columbia Men’s basketball team and one of the founders of the Jewish Coaches Association. As a nonprofit organization, the JCA provides a community and network for Jewish-American basketball coaches at all levels — we’ve partnered with this amazing organization, and we can’t wait to sponsor events with outspoken and influential basketball coaches like Bruce Pearl, Jon Scheyer, and more. Take a look at what they’re doing at https://jewishcoaches.com

The rest of the week was focused all on spreading the word, and man, it worked beautifully!

First, I was featured in this month’s edition of the Jewish Observer! Take a look at page 15! https://jewishfederationcny.org/wp-content/uploads/2025/05/JO_JUNE_2025_cov-18.pdf

Next, I went on Zionist AF podcast! This fun show is hosted by Anya Farber, and her enthusiasm was unmatched! I spoke about the patented Israeli “irrational confidence” that it takes to start a company. She loved the phrase. When it comes out, I’ll be sure to send it!

Lastly, I started a podcast! 🎙️

I was originally supposed to interview someone, but when they cancelled at the last second, I figured… might as well use the time and space to record something! Even though I was alone, and even though I’m far from Joe Rogan, I’m certainly not afraid to try!

When it comes to defending Israel on a political and philosophical level, I truly do love it. One of my long-term goals is to be among the very best at it! The episode is linked here. https://www.youtube.com/watch?v=yZyMyLsqh_o

Remember to Drink Iron Dome Coffee, and AM YISRAEL CHAI !! 🇮🇱🇮🇱🇮🇱

-Justin