It’s our two month anniversary!! Woohoo!!!

Lately, I’ve been scaling up our advertisements and continuing the grind of learning digital marketing. It’s genuinely been so much fun, and I’m extremely lucky to have found a path that suits me — supporting Israel online.

As planned, our first official checks will be going out to our beloved nonprofit organizations: Belev Echad, Friends of the IDF, Heroes to Heroes, and Magen David Adom. It’s an honor and a privilege to support their missions, and I can’t wait to do amazing things with them for years to come.

As part of the digital marketing grind, I spent this past Wednesday morning at a podcast center in NYC with my intern, Maya! I learned that “podcast generated content” tends to convert well when made into an advertisement — even if it’s only in the setting of a podcast!

Lastly, I’m going to Israel tomorrow night for my cousin’s wedding! Everybody say Mazel Tov to my cousin Niv, who can be seen below holding an Iron Dome mug!! Get ready for a bunch of Israel content on my social media pages!

IMPORTANT MESSAGE: Thank you to those who have jumped in and pre-ordered with us — we could not be more grateful. As of now, we’re expecting most products to be back in stock within 2–3 weeks. Your pre-order is locked in, and you will be among the first people to receive their coffee once we are back in stock. In the meantime, we’ll keep you updated as things ship out.