This past week, I had the absolute pleasure of watching two rising Israeli stars, Ben Saraf and Danny Wolf, suit up for the Brooklyn Nets summer league team in Las Vegas. Seeing Israeli talent on an NBA court — live, in person — filled me with such pride. The Israeli flag was flying in the crowd, and the energy was electric. These guys are representing something so much bigger than basketball.

While in Vegas, I also attended an event hosted by the Jewish Coaches Association. What an incredible network. I got to meet Jewish coaches, players, and entrepreneurs from across the country who share not just a love of sports, but a deep pride in our identity. Everyone I met was driven, passionate, and supportive — the kind of people who remind you that we’re never alone in this fight to represent Israel and the Jewish people with pride.

It’s moments like these — cheering on Israeli players on a global stage, connecting with inspiring Jewish leaders — that remind me why Iron Dome Coffee exists in the first place. We’re building something much bigger than just a coffee company. We’re building community. We’re building pride. And we’re just getting started.

Special thank you to Matthew Mayer Elkin for his help in introducing me to this amazing community.

AM YISRAEL CHAI!!!!!