Dear all,

What a week for Iron Dome it has been!

Not only has the company experienced a significant boost in its social media presence—amassing over 10,000 total views since February 1st—but it seems that I am finally beginning to find my voice in front of a camera. I recognize that much work is still needed to achieve greatness in the social media space, but I’m overlowing with a sense of eagerness to see exactly where this endeavor will lead me.

Separately, I’m gearing up to announce pre-orders next week! Everybody keep a keen eye for the listings on irondomecoffee.com — they will soon include links to pre-order the coffee! And the conversations I’ve had with others have been so astronomically meaningful and inspiring, they’re hard to even believe.

Though the workload and pressure certainly mounds when starting a company on your own, the vision of Iron Dome being a force for positive change in the world keeps me motivated like nothing else.

At its forefront would be a voice for truth, unity, and self-belief; my ultimate goal, perhaps even in life, is to become a person that my younger self would feel inspired by.

I think about this almost too much… It's how I light the fire beneath me.

~

When I ponder the lengths to which it takes to achieve great things in the world, I constantly consider the desire to veer far from traditional norms, the bravery it takes to stand alone, and the emotional recourse that comes from taking a public risk of any kind.

It has always been a goal of mine to be like that.

Bold. Courageous. Unafraid.

And as I continue down this path, what once was scary feels familiar. What once was unordinary is now inviting. And what once was a bold and risky move—creating a pro-Israel, e-commerce coffee company—now feels like I’ve made the best move for myself.

For the first time in a while, it seems like I’ve found a place where I belong: within the embrace of the community I come from.

I’m very proud of my connection to Israel.

And for all of you, no matter what goals you hold in your life, or even just for next week, I urge you to be bold, courageous, and unafraid to stand alone.

“It takes nothing to join the crowd. It takes everything to stand alone.”

-Hans F. Hansen